Marketing & Ecommerce Calculators
Estimate customer economics, ad efficiency, conversion rates, payment processing fees, marketplace fees, Amazon FBA profit, and Shopify store profit.
Use editable assumptions for platform fees, ad spend, traffic, orders, margins, product costs, shipping costs, and subscription economics.
These calculators are educational estimates only and are not financial, tax, legal, accounting, platform, or advertising advice.
SaaS & Customers
Customer Lifetime Value Calculator
Estimate CLV from order value, purchase frequency, lifespan, and gross margin.
Customer Acquisition Cost Calculator
Calculate CAC from marketing spend, sales costs, and new customers.
Churn Rate Calculator
Calculate customer churn, retention, and projected customer loss.
Advertising Metrics
ROAS Calculator
Calculate return on ad spend from attributed revenue and ad cost.
CPC Calculator
Calculate cost per click from ad spend and clicks.
CPM Calculator
Calculate cost per thousand impressions from ad spend and impressions.
CTR Calculator
Calculate click-through rate from impressions and clicks.
CPA Calculator
Calculate cost per acquisition or conversion from ad spend and conversions.
Conversion Rate Calculator
Calculate conversion rate from visits, clicks, leads, or orders.
Payment Fees
Marketplace Profit
eBay Fee Calculator
Estimate eBay final value, promoted listing, cost, and net profit impact.
Etsy Fee Calculator
Estimate Etsy listing, transaction, processing, ads, and cost impact.
Amazon FBA Profit Calculator
Estimate Amazon referral fee, FBA fulfillment, storage, ads, and net profit.
Shopify Profit Calculator
Estimate Shopify store profit after payment processing, product cost, shipping, apps, and ads.
Marketing & Ecommerce Calculator Questions
What can I estimate with marketing and ecommerce calculators?
You can estimate CLV, CAC, churn, ROAS, CPC, CPM, CTR, CPA, conversion rate, processor fees, marketplace fees, Amazon FBA profit, and Shopify store profit.
Are marketplace and payment fees exact?
No. They are editable educational estimates. Actual fees vary by country, account, plan, contract, category, order value, buyer location, currency conversion, taxes, refunds, ads, and optional services.
Why include SaaS and ad metrics on the same hub?
Ecommerce, SaaS, and marketing decisions often connect through customer acquisition, retention, margin, conversion, and payback economics.
What should I check before changing prices or ad budgets?
Review your platform dashboards, fee statements, product costs, shipping costs, tax handling, refund rates, attribution windows, and accounting records.